How can we encourage people to do more sports?

Nowadays, some people usually go to work by car, spend afternoons on the sofa and never do sport. These people need to be encouraged to do exercise.
I think that to encourage people to do more sports, people who like doing physical activities should create music festivals where people could practice different sports in order to find their favourite sport. Other things to encourage people would be to do conferences to explain lazy people the advantages of sport and lower the price of the gyms.
It is true that sport should be practised by everyone but it isn’t like that. For this reason, people who love sport have to give our sporty spirit to other people. 

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